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IPA Events at the PRSA International Conference

If you’re planning to attend the PRSA International Conference in Detroit, please plan to join the Independent Practitioners Alliance for the following events.

Sunday, October 26

Join us at 8:30 a.m. for coffee and light breakfast items as we hold our annual Section Business Meeting. Come hear about the benefits of membership in the IPA and get more details about our new vendor discount programs and plans for 2009. We will enjoy an open dialogue on ideas and suggestions to continue to make your membership in our section valuable to you and your business. Check your conference program upon arrival for our room assignment.

Monday, October 27

6:30 to 9:30 p.m.

We are looking forward to a terrific Section Networking Dinner at the Renaissance Club, which is conveniently located on the 36th floor of Tower 200 in the Renaissance Center. Take in unparalleled views of the Detroit and Windsor, Ontario skylines while we enjoy drinks, appetizers and dinner of maple and sherry roasted chicken breast or pecan-encrusted salmon. We always enjoy the opportunity to share ideas and resources with one another, and you won’t want to miss your chance to win one of our outstanding door prizes courtesy of our section sponsors, including special offers for vendor programs that will save your company money! If you have not yet ordered your ticket, there is still space available. Just check at the conference registration desk when you arrive in Detroit. Tickets are $59 per person.

Tuesday, October 28

9:45 a.m. to 12:45 p.m.

Your IPA Executive Committee has worked all year to develop an outstanding Master Class just for independent practitioners. This year’s program is entitled “Mind Your Own Business:  How to Become and Remain a Successful Independent Practitioner.” The program begins in PD Set 6 (9:45 to 11:00 a.m.) and continues in PD Set 7 (11:30 to 12:45). Feel free to attend one or both sessions.

During the first session, Professors Jay Rayburn and Vince Hazleton will share the results of their annual survey of independent practitioners. The annual survey provides tremendous insight into the success characteristics of independent practitioners and answers many of the common questions about rates, clients, benefits, etc. The research often provides our members with the basis to go home and make important changes in their businesses for increased profitability.

During the second session, we will host a panel discussion that is sure to be a lively look at how to become a savvy business owner. Our panelists will be Joann Killeen, APR, Fellow PRSA; Marisa Vallbona, APR, Fellow PRSA; and Cameron Evans, a Detroit-based attorney who specializes in small businesses. Killeen and Vallbona are two of the most successful and respected independent practitioners in PRSA, and they will share their tips for business success with a particular focus on the accounting, management and legal issues faced by independent practitioners. Hot topics are sure to include partnering, subcontracting and building virtual teams to increase the growth and profitability of your business. Evans will offer his experience in assisting small business owners in establishing legal protections such as contracts and non-compete agreements as well as tips for separating your personal and business assets. Be sure to bring your questions as we will leave ample time for interactive Q&A. Check your conference program upon arrival for our room assignment.

I look forward to seeing you in Detroit. Safe travels!

Kelly J. Davis, APR

Chair, PRSA’s Independent Practitioners Alliance

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