Home » May IPA 12/60 Now Available On Demand! Get to Their Hearts Through Their Mind’s Eye: Leveraging Effective Storytelling For Maximum Impact

May IPA 12/60 Now Available On Demand! Get to Their Hearts Through Their Mind’s Eye: Leveraging Effective Storytelling For Maximum Impact

A recording of this teleseminar is available here.

Storytelling is the essence of being human. That’s according to international security consultant and retired police Capt. Joseph Robinson. As humans, we think using images which can be evoked with words.

He uses Martin Luther King Jr.’s I Have A Dream speech as an example, as well as the photo of Kim Phuc, the 9-year-old Vietnamese girl running from a napalm attack during the Vietnam War. That image, taken on June 8, 1972, by AP Photographer Nick Ut, prompted worldwide conversation and forced change.

When telling a story, pay attention to the intentional and unintentional imagery you create. For example, “priest” and “Boy Scout leader” carry a certain meaning for law enforcement officials, and “Wall Street” usually connotates a negative feeling for most.

People will tell you what’s most important to them or what they’re proud of in the first few seconds of a conversation.

Robinson says it’s important to listen to people. “People will tell you what’s most important to them or what they’re proud of in the first few seconds of a conversation.” That information is a gift to you. File it away and don’t spit it back, he says. “It’s important to separate the gift from the get.”

For more information visit firstpasssuccess.com.

Retired Capt. Joseph Robinson is an international security consultant, public safety expert and homeland security professional who has been speaking to audiences for more than two decades. He served for more than 26 years with a major metropolitan police department, rising to the civil service rank of Captain. He is a co-host of Inside Orlando and his articles have appeared in multiple publications including: The Tactical Edge, Florida Police Chiefs magazine and The Firearms Instructor.


Leave a Comment