Home » Time is running out to view our 2014 Webinar – “Evolve Your Practice and Approach; How Content Marketing is Changing PR Storytelling” – Available until Sept 8, 2015

Time is running out to view our 2014 Webinar – “Evolve Your Practice and Approach; How Content Marketing is Changing PR Storytelling” – Available until Sept 8, 2015

Content Marketing has enabled companies – especially companies who don’t have strong media stories – to bring their story direct to the buyer with compelling content that is relevant to them.   Last September, IPA hosted a webinar that explored these new content creation opportunities and talked about how to extend your value to your client. There are a lot of content marketing tools, but at the end of the day – every tool needs content – and not just any content, good relevant, fresh content.   PR is the logical place to look for development of such stories and content.   Check out the on-demand recording – it’s only available until Sept. 8, 2015!!


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