Home » January 12/60 a popular topic! Am I ready to hang up my own PR shingle? Eight questions to ask before going solo.

January 12/60 a popular topic! Am I ready to hang up my own PR shingle? Eight questions to ask before going solo.

2/2/15

Submitted by: Amber Shulman, APR – Candid Virgo Communications

The Public Relations Society of America’s Independent Practitioner’s Alliance (IPA) held its first Indie 12/60 teleseminar series with a discussion about starting a business as an independent practitioner. The event featured three panelists, each at a different stage in their independent practice.

Panel members:

J.W. Arnold, principal of PRDC. For 16 years J.W. has worked as independent practitioner in Washington, DC, and Ft. Lauderdale, FL. He has mentored many professionals as they transitioned to a solo practice. He currently serves as the IPA executive committee’s membership chair.

Katherine Hutt, director, communications and media relations at the Council of Better Business Bureaus, Vienna, VA. Prior to her role at the Council of BBBs, Katherine worked as an independent for 15 years, has mentored many independents, and is a strong advocate for those who choose to start their own practice.

Paula McDonald, owner of Image Suite. Paula recently started her company, located in the Tampa Bay area. She is currently serving as member-at-large supporting communications for the IPA executive committee.

You can listen to the recording or read the transcript here:  Read how our panelists answered our eight questions. How would you answer them?

Indie 12/60 Series (12 consecutive months, 60 minutes, 1 great collaborative effort)

Next up: Defining Your Brand Strategy/Value Proposition

For more information visit PRSA Independent Practitioner’s Alliance.


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