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More indie tips from Phoenix IPs

More independent practitioner tips from the Arizona Independent Communicators & Creatives Tribe (azICCT)  in Phoenix:

Read ’em and reap! Then, add your own…

Want to know what elements should be in a Communication Plan?
Pete Faur offers you access to a Ten-Step Strategic Communication Plan guide. Just email him for a copy at peterfaur@peterfaur.com.

Want to see what sections of a Web page users look at most by tracking the  mouse movement?
Andy Ptacek suggests clickdensity.com.

Want to know how to use WordPress more effectively?
Charlotte Shaff recommends attending WordCamp Phoenix, http://phxwordcamp.com/. Tickets are going fast!

Want to be more effective pitching to TV folk?
Charlotte Shaff suggests pitching to a reporter rather than an assignment editor.

Do your marketing in early December, including sending out client letters of agreement for signatures. This is a great way to help you relax and enjoy the holidays, according to Cindy Golisch.

Need to get clients to “get off the dime” to move forward with your PR plan?
Linda Capcara says be proactive. Don’t wait for the client. You must instigate the dialog to get the info and action you need.

Need access just to editorial calendars, and don’t want to pay the big bucks for a full media directory subscription?
Linda Capcara suggests checking into mymediainfo.com.

If you have questions about the azICCT, or PRSA’s IPA section, just contact IPA Secretary Ann Videan, APR, at avidean@videanunlimited.com.

What tip can you add?


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