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Time is running out to view our 2014 Webinar – “Evolve Your Practice and Approach; How Content Marketing is Changing PR Storytelling” – Available until Sept 8, 2015

Content Marketing has enabled companies – especially companies who don’t have strong media stories – to bring their story direct to the buyer with compelling content that is relevant to them.   Last September, IPA hosted a webinar that explored these new content creation opportunities and talked about how to extend your value to your client. There are a lot of content marketing tools, but at the end of the day – every tool needs content – and not just any content, good relevant, fresh content.   PR is the logical place to look for development of such stories and content.   Check out the on-demand recording – it’s only available until Sept. 8, 2015!!


July’s IPA Webinar with Linda Popky now available on demand!

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“It was November 1923. Bandleader Paul Whiteman asked composer George Gershwin to create a concerto-like piece for an experimental jazz concert he was planning.   The event program was quite long that night and the ventilation system broke. It was hot, the audience uncomfortable, and many of the pieces sounded similar. Gershwin’s new composition was second to last on the program. The room quieted. A haunting clarinet solo began, and American music was never the same.”


Great turnout for July 12/60 Teleseminar on Business Development & Strategic Partnering! Playback now available.

This month JW Arnold, PRSA IPA 2016 Chair Elect speaks with two members of the PR Consultants Group about how they find clients and how to partner strategically and successfully with other Indies. Here’s some of what they covered.

 When and why to consider a strategic partnership

  • Advantages for the client
  • Advantages for the consultants
  • Who takes the lead?
  • Fielding a good team – finding and using qualified subcontractors
  • Structuring non-compete agreements
  • Handling fees, billing and admin
  • Case study: J&J Consulting and Pushkin PR Strategic Partnership for CentraSight

Register today for the August IPA 12/60 Teleseminar – “Getting Paid: The Fine Art of Billing and Collection”

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Last month we explored Business Development & Strategic Partnering with Jennifer Heinly and Jon Pushkin, both former IPA chairs and members of the PR Consultants Group. If you missed it, you can listen to a recording on the IPA site later this week.

This month our focus is “Getting Paid: The Fine Art of Billing and Collection.” Jim Tabaczynski of the JPT Group and Martin J. Habalewsky, and independent consultant, we be our special guests leading the discussion.

Jim & Martin will cover the pros and cons of:

  • Retainer billing
  • Hourly (time & materials)