Home » 2010 » July

Hoodwinked by LinkedIn?

Thought his might be of interest to fellow IPA indies whose clients, like mine, show reluctance about using social media like LinkedIn. (Cross-post from my BizTribe blog.)

Clients often ask, “Is it really worth my time to use LinkedIn?”I  say yes! To create success, part of your marketing plan should include tactics to connect you with like-minded customers, vendors or associates. Use it if you’re looking for any of the following results in your business:

  1. Networking time savings. Think about it. What’s your best use of time? Attending a two-hour association luncheon where you never know who you’ll meet? Or, two hours on LinkedIn where you search out exactly the type of people with whom you choose to rub elbows?