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IPA Session & Meet-up Nov 9 at PRSA International Conference (Atlanta)

Time to gear up for PRSAICON 2015 in Atlanta! When you select your sessions, think about attending our IPA session – “10 Tips for Going Solo from Mickey Mouse,” presented by IPA Chair Elect, JW Arnold. This session will be held Tuesday, Nov 10 from 8-9:00 a.m.

July’s IPA Webinar with Linda Popky now available on demand!


“It was November 1923. Bandleader Paul Whiteman asked composer George Gershwin to create a concerto-like piece for an experimental jazz concert he was planning.   The event program was quite long that night and the ventilation system broke. It was hot, the audience uncomfortable, and many of the pieces sounded similar. Gershwin’s new composition was second to last on the program. The room quieted. A haunting clarinet solo began, and American music was never the same.”

Great turnout for July 12/60 Teleseminar on Business Development & Strategic Partnering! Playback now available.

This month JW Arnold, PRSA IPA 2016 Chair Elect speaks with two members of the PR Consultants Group about how they find clients and how to partner strategically and successfully with other Indies. Here’s some of what they covered.

 When and why to consider a strategic partnership

  • Advantages for the client
  • Advantages for the consultants
  • Who takes the lead?
  • Fielding a good team – finding and using qualified subcontractors
  • Structuring non-compete agreements
  • Handling fees, billing and admin
  • Case study: J&J Consulting and Pushkin PR Strategic Partnership for CentraSight

Join Our New IPA PRSA Social Media Summer Fun! #IPAPRSAFUN

July 5 Summertime Fun

Starting July 1 through August 31, 2015 join us as we get social and share our Indie summer fun and travels using hashtag #IPAPRSAFUN! Indies unite! Share your visual stories and let’s get to know one another socially on our new PRSA IPA Facebook Page!

Start by snapping some fun summer pics: you eating ice cream, listening to a band…going to festivals…an image of your favorite beach or flower…whatever makes you smile this summer. Then share your fun summertime photos to our Indie conversation (“convo”) and hashtag #IPAPRSAFUN on PRSA IPA Facebook Page. Our social media chair will create an album of the #IPAPRSAFUN images that you upload to IPA’s Facebook, making it easy for all to view during our much needed office breaks

January 12/60 a popular topic! Am I ready to hang up my own PR shingle? Eight questions to ask before going solo.


Submitted by: Amber Shulman, APR – Candid Virgo Communications

The Public Relations Society of America’s Independent Practitioner’s Alliance (IPA) held its first Indie 12/60 teleseminar series with a discussion about starting a business as an independent practitioner. The event featured three panelists, each at a different stage in their independent practice.

Panel members:

J.W. Arnold, principal of PRDC. For 16 years J.W. has worked as independent practitioner in Washington, DC, and Ft. Lauderdale, FL. He has mentored many professionals as they transitioned to a solo practice. He currently serves as the IPA executive committee’s membership chair.